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The CHI In Styler rotating iron's patent-pending design, your hair won't get smashed and baked by the super-intense heat of a flat iron or other "hot" tools. In fact, the InStyler rotating iron uses less heat than traditional hot tools, and delivers better results. How? Because the InStyler rotating iron's gentle heat in conjunction with the rotating motion of the polishing cylinder literally polishes your hair strands individually so it doesn't need extreme heat to get amazing results.